Hallowood Brands Services
Our Core Offerings
Hallowood Multimedia is an innovative, omni-screen marketing company that creates, places and measures consumer response video campaigns across all connected devices for disruptive startups and challenger brands.
VIDEO CREATIVE & PRODUCTION
Compliment your current marketing efforts with a compelling, broadcast quality video campaign that breaks through the noise, distinguishes your brand from your competitors and generates loyal new customers. From initial concepts to final picture lock, we work with the most innovative digital producers, editors and copywriters to tell your brand story in an captivating way that organically resonates with your target audience - without cannibalizing your brand with infomercial tactics that are no longer effective with today's savvy consumer.
LANDING PAGE OPTIMIZATION
No matter what kind of business you have, your website is the first place consumers go to (or search for) if your brand messaging successfully convinced them to engage with you. But if that website entry point isn't optimized to efficiently convert these new visitors into new customers, that's a missed opportunity and a waste of your marketing dollars. Using best in class qualitative and quantitative tools, we can identify the areas of your site that are inhibiting customer conversion to create alternate versions of that page to A/B test against. To be the champ, you gotta beat the champ.
STRATEGIC MEDIA PLANNING
The greatest video ad in world will have no impact if it's targeted to the wrong consumers at the wrong time. That's why we view strategic media planning as an equally critical component of the creative & production process where we define the various personas of your target audience to determine how, when and where to most efficiently engage them. And because 100% of the media we deliver is programmatically targeted to individuals on their devices based on recent behaviors, your media dollars won't be wasted on reaching any people outside of your target.
BRAND CONSIDERATION LIFT
For brand clients that are conducting consumer focus groups to gauge consumer sentiment ahead of an upcoming new product launch or activation campaign, we offer a lower cost online alternative that provides a higher number of responses and more in-depth feedback. By incorporating digitally targeted questionnaires and surveys into our media strategy that compares the responses between consumers who were exposed to your brand messaging to those that weren't, we can include the powerful insights brand lift studies provide with any video campaign we run for you at no extra charge.
RESPONSE ATTRIBUTION
We are obsessed with attribution because everyone loves a campaign that continually delivers a higher ROI each week. And rather than relying on some kind of nebulous statistical modeling, we use actual deterministic data to determine how to optimize your campaign for maximum budgetary impact. Unlike linear TV, digital video campaigns can be tagged and tracked for up to 30 days after exposure across all a user's connected devices. Want to know how long it takes for a consumer to convert on desktop after they saw a pre-roll ad on their mobile device? We can tell you that.
Consultation
You’re not alone in this! We can provide you with expert training to take on your social media campaign. We customize the experience for where you’re at. From basic how to and set up to advanced strategies in cutting edge social media trends, we can help you utilize these tools to reach your company objective and create habits that will maintain your social media success